The Better Half
The Better Half is a Marlborough based company designed by George Elworthy, the significant other, or better half, of Jules Taylor, Jules Taylor Wines – although it could be the other way around. George & Jules have worked together for over ten years developing the Jules Taylor Wines brand into an award-winning label with celebrated appeal to both minds and palates.
George is now stepping out from behind the scenes to establish his own label and “the better half” seemed like the perfect moniker to attach to his new project. Having worked together to create the celebrated JTW label, The Better Half is like the other side of the coin, where the currency is quality wines designed to complement great times.
George is an accomplished winemaker, having worked with distinguished company at Marlborough based producers Seresin Estate, Cloudy Bay, Allan Scott and Vavasour. He was also the founding winemaker at The Crossings and has been fortunate enough to learn from and experience a number of vintages in Italy. Certainly a career with an arc towards building character, in branching out with the development of his own brand,
The Better Half, that wealth of experience is now on the table for the rest of us. The wine has been crafted with grapes sourced from the fairer side of vineyards in the Wairau and Awatere Valleys in Marlborough.